Service Marketing for Eco Lodge or Eco Hotels - MyAssignmenthelp

Question: Discuss about theService Marketingfor Eco Lodge or Eco Hotels. Answer: Introduction Eco lodge or eco hotels are the place of accommodation for the tourists that is made to minimise the impact on the local environment of a tourist destination. The main purpose of the eco loges are to ensure that all the guest and tourist are able to leave in a healthy and comfortable environment that is eco-friendly. Generally the hotels which are present in the Jungle or forest regions originally described as equal Lodges as they use environment friendly techniques to build the overall structure of the hotel. The current report aims to analyse the market of Spicy Villa which one of the popular equalizers located in Thailand. The target market for the Eco lodge along with the risk that are involved in the business process and marketing mix elements are provided in this report. Finally proper mode of recommendations are also mentioned within this report that helps in the mode of recovery and business policies of better marketing with the Eco lodge that will help in the overall process of improvement if business. Target Market Description and Segmentation Criteria According to Kotler et al., (2015), the segmentation of market is an important step in the overall business policy that help organisation to divide the population of a region and also identify the potential customer groups based on the type of service and product they are offering. The spicy Villa Eco lodge also needs to identify the potential customers in order to provide better quality service in their business. As more number of people is becoming aware about the importance of protecting the environment, the target market for the Eco lodges like the Spicy Villa is increasing that in turn will provide good and healthy business opportunity. Thailand is considered to be one of the most popular tourist destinations for all across the people in the world. There is no age barrier in the customer groups as all types of tourist visit in the Jungle areas of Thailand. However due to the fact that it is highly expensive to maintain the Eco Lodges it is only possible for the economically higher section of the society to afford the price of staying in spicy Villa (Baker et al., 2014). Hence, the target market for the organisation includes only the richer section of the society. As the Eco Lodges extract the environment friendly tourist it is important for the management of Spicy Villa to target customers with high level of environment consciousness. The forest areas are perfect for the tourists, who visit in large groups. Hence it is important for the spicy Villa Eco lodge to mainly target families with large number of members. The spicy Villa can also target the tourists who are employed in various environment departments and forest departments which will help them to attract the interest among the nature lovers. Hence, with the overall criteria of market segmentation, it is possible for the Spicy Villa to increase the range of their business and also increase their popularity among all the potential customers. Key Types of Perceived Risks Fernandez and Garcia (2016), have mentioned the importance of the proper risk assessment techniques that is an important part of all the business process. There are various types of risks that can be encountered by a business organization and hence it is important for them to identify during the time of marketing plan that will help them to reduce the adverse effect associated with it. In case of business of an eco-lodge there are high risk that are involved due to the fact that guest can misuse the quality of service. From the perspective of business, it is important for the management of Spicy Villa to properly identify the cause of the risk that can damage their reputation in the market. The main strength of business of an eco-lodge is the healthy and environment friendly atmosphere that is being provided the guest. However it is also important to note that high level of maintenance is required in order to ensure that no harm is being done to the environment. There are high amount of risk of environmental degradation that can occur due to the construction work of the Eco lodge. Hence, in those cases, it is not possible for the customers to experience the high quality of eco-friendly service that is an important part of the customer attraction for all the eco lodges. The health level of the customers can also be compromised as there can be the risk of infectious disease that can be spread from various parasites of the forest areas. There also the risks of damaging the local biodiversity, which is also one the main attractive point of visit for all the customers. Marketing Mix Elements The elements of the market mix are considered to be one of the most important parts of the marketing plan of a business organization. The 4Ps elements are the key components that help in the overall process of dealing with the needs of the customer and also provide them with collect information related to the features of product and service. Product: the product or service is a primary element of marketing mix that helps to satisfy the needs of the customer. In case of Spicy Villa the service that is provided is of Eco lodge and eco-friendly tourism. This type of service will help to attract all the natural ever tourist and environment conscious people. Price: the pricing of the service or product that is being sold by a business organisation is an important part of the marketing policy that can help to attract all the potential customers (Huang Sarigll, 2014). Hot spicy Villa it is important for them to keep the pricing of the service in the higher category so that they do not have to compromise on the quality of service and also providing healthy environment to the entire tourist. Moreover high amount of cost is required in order to maintain the environment friendly atmosphere and also ensure that minimum amount of harm is being done in the local forest ecosystem. Place: The place of the business is also an important aspect of marketing plan which can help an organisation to develop their plan according to the needs of the people of a local region (Rahmani et al., 2015). The spicy Villa Resort is located in one of the most popular tourist destination of Thailand and hence it is possible for them to attract all the people from all around the globe. The location of the resort can also easily be availed from all the major airports of Thailand. Promotion: the policy is related to promotion of the hotel service is also an important aspect of marketing for spicy Villa that helps them to raise their popularity among the nature and environment lover people. Proper way of promotional campaign with the help of digital and social media marketing can effectively use by spicy Villa in order to increase their brand awareness among all potential customers. It is also important for them to create community in order to spread the information about the importance of protecting environment while visiting a popular tourist destination. Recommendations It is important for all business organisations to properly evaluate the risks that are involved in the overall process of business with the help of properties assessment techniques and also predicting the future condition of business (Leonidou et al., 2016). Hence it is important for the spicy Villa to ensure that all the risk of environmental Degradation that is related with construction work of resort is minimised. The management of the resort also needs to consult with the environment department of Thailand in order to make proper planning and evaluation techniques. It is also important in this context for the Eco space Resort to get proper permission from the environment department and also ensure that they use on eco-friendly materials in the construction work and also in providing various Services within the hotel (Chen Tung, 2016). There are also many waste products that are involved with the overall activities in the hotel. Hence, in this context it is important for the spicy Villa to have proper waste management techniques that will ensure that all the harmful waste are not directly exposed in the environment that can have the risk of degrading the local ecosystem. It is also important for the hotel management to raise the level of awareness among all the guests, which will ensure that they do not misuse the quality of service. Reflection As more number of people is becoming conscious about the harmful effect of Environment Degradation the business of Eco Friendly tourism and eco-lodges have excellent business opportunity in the recent times. However I think it is also important for this service industry to understand the need of Environmental Protection and also raise the awareness among the people. In my opinion the business plan and marketing evaluation techniques that are used by the eco-friendly tourism department is an important part to attract all potential target customers. Reference Baker, M. 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